Friends, heroes & co-conspirators. The people we work with.
Kelly McFarland – account coordinator
Kelly has project managed major operations for companies from blue chip organisations to young-at-heart, big-in-ambition start-ups. She is the person at Switch responsible for ensuring service delivery never wavers; overseeing all reporting and ensuring account teams are on track to achieve set targets.
Charlotte McIntyre – account lead
Charlotte has 13 years experience in public relations, both in-house and agency, and has worked with brands such as HP within the CRM, systems integration, channel, and consumer technology industries. Charlotte has high-level experience in PR, brand management, events, agency management, media buying and advertising.
Paul Doran – founder
Paul set up Switch after a ten-year stint working for a variety of top-five global agencies. He has created campaigns for all shapes and size of technology and telecoms companies from global brands to tech start-ups. Paul is ultimately responsible for all client service and oversees delivery of UK and pan-European technology programmes at Switch.
Sophie Hodgson – account lead
Sophie is a seasoned strategist with experience of working for brands such as Virgin Media Business, LG, Nikon and HP. Sophie’s job is to implement strategies that make clients stand out from the crowd and is a proactive and creative account lead who implements programmes that accelerate understanding among clients’ target audiences.
Caroline Gilmour – copywriter
Caroline has been a professional writer for 15 years – six of those as a consumer journalist – working with brands such as HP, BT, Gillette, Braun and Bang & Olufsen. Caroline is an enormously flexible and fluid writer with the ability to turn any PR collateral into gold.
Matt Campbell – account lead and copywriter
Matt has a deep knowledge of all things tech, mobile and digital having worked for nine years on accounts such as Rio, Fring, Proxim, HP, Novell and Citrix. He also has a new media bent, with experience for FT.com and digital marketing specialists LBI.
David Tutin – PR veteran
David is a former director of a top 20 technology agency and has, in a variety of guises, worked on campaigns for Computer Shopper.co.uk, PC PRO, Adax, Peregrine and Integralis. David has strong start-up, pan-European, analyst and marketing experience.
Liz Butler-Graham – PR consultant and journalist
Liz has a long history in consumer PR and journalism. She has experience of both agency and in-house press offices, including Woolworths and Habitat, as well as writing for some of the UK’s top national publications. Liz’s experience includes strategy, brand positioning and crisis comms as well as the women’s consumer and interiors magazine market.
Caroline Tarbett – media relations expert
Caroline has 15 years of big brand B2B and B2C technology experience, which includes work for Google, eBay UK, Directline.com and Microsoft. As well as being a media relations guru, Caroline has a passion for social media and digital, running campaigns for Taptu and BT.
Ben McCarthy – broadcast expert
Ben is a BBC-trained broadcaster and an indispensible expert on how to approach print and broadcast media. As a PR consultant he has given advice to Hilton Hotels, Maersk, HP, BA and Manchester United. Ben spent 15 years as a reporter with the BBC, Sky and ITN.
Reuben Milne – creative mastermind
Reuben is a former creative director of award-winning agency Joe Public Relations. He has created branding and multi-platform campaigns for clients such as Microsoft, eBay, Sony and Tesco. Reuben also had a part in creating the winning 2012 Olympic bid.
Mark Jones – broadcast specialist
Mark is a specialist in broadcast media relations and content creation. He has 11 years’ experience creating UK and global broadcast campaigns for Philips, T-Mobile, HSBC and Rolls Royce. Mark was shortlisted for a 2004 PR Week Award, Broadcast category.
David Rea – branding guru
David specialises in corporate branding, brand-led culture change and innovation. He spent eight years as a director of the branding agency Added Value and founded his own UK consultancy. David has worked for brands such as Unilever, Mars, Proctor and Gamble, VW and Volvo.
Chris Kerwick – financial director
Chris is a specialist bringing great knowledge and passion for finance to Switch. He has experience of advising media and creative agencies and understands how the landscape works. Chris is a qualified accountant and key part of the team.